Since online shoppers are now overwhelmed It becomes more important to make the shopping experience as effortless and seamless as possible. If customers are faced with a gruelling or confusing shopping process and are unable to complete their carts completely, and leave a negative feedback that will persuade other potential buyers to stay clear of your store.
From a lack of calls-to-action to poor-quality images of products, these ecommerce design mistakes can have serious negative effects on your sales. Fortunately, many of them can be avoided with a little careful planning.
Low-Quality Images
Everyone doesn’t want to buy an item that doesn’t make it look good. This is why it’s crucial to use high-quality images on your online store. Having poor quality pictures won’t just turn off customers, but also damage your brand’s reputation.
There is no Guest Checkout Option
Another mistake that is often made is not providing a guest checkout. This could deter potential customers from making purchases on your site. Many customers are hesitant when asked to create an account, especially when they are required to input their personal details, such as their email address. It is best to let visitors sign up using their social media accounts to speed up the process. This will help ease the privacy concerns of visitors.
Another common e-commerce mistake is a disorganized and messy menu structure. It’s essential to establish a clear strategy for how each page of your website will appear so that navigation is simple and user-friendly for customers. Make sure that every page is organised according to the type of content it holds and make it easy for users to locate the products they are looking for.